How to Track and Measure Your SEO Efforts Properly – Our Guide
As with life and any kind of business, SEO entails constant improvement. Improvement, however, is only possible with proper tracking and measurement. While you can measure SEO, the prospect is often easier said than done. Plenty of variables and components come into play, as SEO efforts run on several metrics you need to gauge success. The sheer complexity of measuring SEO is such a challenge, but overcoming it is well worth it. Here’s how you can measure and track your SEO efforts:
1 – Know your objectives
Marketing campaigns and efforts often end up with multiple goals, but a specific and primary end goal is crucial to your SEO efforts. It should come from your client’s needs and requirements, so it’s best to ask for them directly. It will also show that you truly care about their brand. Here are some of the things you should ask:
- A brief history of their brand
- The monetary value of a newly qualified lead
- Their most profitable products or services
From there, work with establishing a clear end goal. Remember that it should be specific and measurable.
2 – Track your rankings
Your ranking pertains to a website’s position in search engine results. Brands placed on the first page directs more credibility in the mind of the consumer, as users are more likely to engage with and purchase services from these specific brands. Moreover, dominance in these results adds to the overall awareness of a brand. Due to this, it is common in SEO to improve or maintain website ranking, also making it one of the most crucial aspects of measuring SEO.
3 – Keyword check: How’s the traffic doing?
A website’s ranking usually increases the amount of traffic to a website significantly, which is why SEO experts exert a ton of effort in maintaining and improving rankings. It is done through common keywords and phrases that are imbued with content, often associated with the products and services a brand offers. For instance, a local restaurant in Florida could do well with the phrase “best places to eat in Florida,” which enables users to find their brand.
Another way of increasing traffic is to increase the number of links on third-party sites, which helps funnel traffic to a brand’s website. Proper execution of content marketing increases new and repeat audiences, also driving traffic growth.
4 – Assess the conversion rate
A conversion rate can be applied to anything, from tracking purchases, email signups, and even account creation. The number of conversions, usually for a single goal or action, can be divided by the number of visits. Through this formula, you will be able to know your conversion rate, helping you gauge the return of investment (ROI) your website is capable of generating.
Conclusion
Your SEO campaign is comprised of strategies that end up being effective, as well as tactics that don’t produce the desired results. Measuring your SEO efforts should be more than just the overall success of your campaign—it should be able to identify which aspects are working. By doing so, you will be able to direct more resources to those strategies, ultimately ensuring the success of a brand.
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