What is link juice in SEO?
Many significant variables influence a website’s Google ranking. Some of these are well-known and are always on the minds of SEO experts—the less experienced, on the other hand, maybe unaware of Link Juice.
This approach is linked to one of the most important factors for ranking articles well in algorithms: the number of links in the content. To get the most out of this approach, you’ll need to learn more about Link Juice, what it can do for you, and how to utilise it.
What is link juice in SEO?
The amount of authority or worth that one backlink transfers to the website it links with are referred to as link juice in SEO (Search Engine Optimisation). Link juice is also known as “link equity” in the SEO business.
Backlinks from websites with greater authority and importance on a subject create more link juice, which helps a page rank higher in search engine results pages (SERP).
How does it work?
Link juice aids in the improvement of your page’s search engine ranking. It isn’t the sole ranking criteria, but it is often mentioned as one of the most important. Internal linking allows link juice to flow to a page to spread across your website.
Internal linking has been linked to higher ranks in many studies. For the sake of this post, it’s essential to understand that link juice may be sent to other sections of your site, assisting other pages in ranking high.
The more high-quality links you have, the more link juice you will get.
Why is link juice important in SEO?
In general, the more link juice (link equity) a website has, the higher its chances of ranking in Google and other search engines for its target keywords are. Several key variables determine the ranking of a page. Strong backlinks provide link juice, but they are just one (very essential) piece of the jigsaw.
Difference between link juice and PageRank:
PageRank, Google’s real assessment of how authoritative a page is, is often mistaken with link juice. (While Google has officially “sunsetted” PageRank, most SEOs believe Google still utilises something to evaluate a page’s worth, which affects its potential to rank.) The “value” of how a page’s PageRank is transmitted through each backlink is referred to as link equity.
Not all links, however, produce the all-powerful link juice. In Google’s perspective, websites with greater authority are more trustworthy, and their links carry more weight.
Relationship between keywords and the Link Juice:
Keywords are essential components of any optimisation plan since they are one of the cornerstones of SEO. The better a website is assessed in front of search engines, the more effectively and in larger quantity, these keywords are utilised.
As a result, you may use keywords to distribute the PR by simply performing link building on these phrases.
If they appear in the headline of your article, for example, your chances of receiving a high PR are significantly increased. The aim is to utilise more flowing phrases in the text to make this connection seem more natural.
Assume you own a running shoe company and are implementing a Content Marketing plan. You have the option to discuss the significance of impact reduction in racing in one of your posts, referring this subject to a partner’s link.
This link-building may be done in a variety of ways. “Click here to read more about the significance of impact absorption in racing,” for example, is a suggested phrase.
You create a link that, despite its high PR, has nothing to do with the content’s keyword.
The most effective method to do this is to utilise softer phrases throughout the text. Something along the lines of “impact absorption is essential to a healthy race,” as in: “impact absorption is fundamental to a healthier race.”
Linked keywords result in a higher PR for the landing pages!
