What Is SEO Marketing?
Ever wonder how search engines sort out the search results when you type certain keywords? The results are not random, in fact, they have special algorithms that sort out the results depending on the best match with the words. There are many factors that go into the search result sorting out decision because out of millions of pages, it is quite hard to select a few for the front page.
If you have a website or blogs then you also want to have it visible on the first page of the search results. As you may know, people usually rely only on the first-page result or sometimes go to the second or third pages or further. Therefore, it has become a top priority for website owners to work on landing on the first page of search results. For this reason, comes the solution in the form of SEO Marketing.
SEO or SEO Marketing
Search Engine Optimisation (SEO) is a digital marketing strategy that has the sole purpose of increasing the visibility of your website across search engines, mostly Google or Bing or Yahoo or others. SEO involves different metrics, nearly 200 that help increase the search result ranking of your website and bring traffic to the website.
It brings organic results and traffic to your website and saves you money on pay-per-click ads. Many people opt for SEO because it brings them quality traffic that is interested in your services and helps to stay long on the search results.
How does it work?
Search Engines have a crawler that finds the website online and gathers their data. It is for indexing the website or web pages in the database. They collect every important factor of the website because it helps them list it better. When you write a keyword in the search bar, the search engine algorithm goes through a list of websites that have the same keywords and gives you an answer.
The above only explains the search engine part whereas optimization is done at your end. You make the content with proper SEO marketing guidelines to make the search engines crawl to your website, index it, and bring it to search results. If your website does not have proper optimization then the whole process becomes prolonged and your website does not appear in search results.
Below are the different types of SEO that experts use to completely optimize your website for search engines. If your website does not appear on search results then such has no purpose.
Types of SEO
SEO techniques are divided into three types, each with a core purpose:
On-page SEO: On-page SEO is responsible for the website content only. It helps optimize the content of the website to make it search-friendly. Basically, it plays a big role in ranking your web pages or website on the first page.
Off-page SEO: Off-page SEO is applied outside the website content. It involves building relationships with other domains with the help of guest posts that can lead the traffic back to your website. With the help of this type, you can make your website look trustworthy and reliable which further increases the ranking.
Technical SEO: It is responsible for covering the non-content part of the website such as HTML source code and backend stuff. The page speed, indexing, crawlability, security, architecture, etc are the stuff that is dealt with in this category. These also play a role in better ranking and therefore important to look on.
Bottom Line
SEO Marketing is a wide subject and hard to cover in a small blog. Nowadays, it is a complete field that requires full focus and if you like your website to rank higher, you have to opt for hiring an SEO consultant. Just writing content and posting it online is not enough now, now you have to make it visible for people to read it and bring potential customers. Many businesses relies solely on online engagements and increase traffic, therefore SEO has become an important aspect of digital marketing.
