2 Effective Ways to Incorporate AI to Your Content Marketing Strategy – What to Know
Many companies from various industries have started incorporating some forms of Artificial Intelligence (AI) in their business processes and applications. AI is applicable, too, in the world of digital marketing, and on a more specific note, digital marketers have begun using AI in their content marketing strategies.
According to Narrative Science (leader in advanced natural language generation), 61 per cent of marketers say that AI is their most significant data initiative for the coming year. It implies that as far as content marketing is concerned, AI assists in creating effective messaging that resonates well with the right market.
For this reason, AI appears to be particularly useful in content marketing. How? Here are two effective ways of incorporating AI into your content marketing that will work wonders for your business.
1. Leveraging trends and customer profiles
It’s not enough to create content from out of nowhere and hope for the best result. The goal is to position your message next to the current interests. It only implies that you have to leverage today’s trends and customer profiles when promoting your brand and selling your products or services. For instance, if you have a Point-Of-Sale (POS) system set in place, make sure that your AI allows it to collect the following data:
- Phone numbers
- Email addresses
- Order history
- Traffic sources
- Referral sites, etc.
These data and information will help you sort demographics, see behavioral patterns, and come up with sound decisions in marketing. Next time, you’ll be able to produce even more relevant pieces of content that appeal to your target market.
2. Utilising natural language processing (NLP)
Another way to incorporate AI in content marketing is to use natural language processing (NLP). For the uninitiated, NLP is an AI technology aimed at enhancing the efficiency of improving content. It is specialized in the interactions between computers and human languages, particularly how to program computers to process and analyse large amounts of natural language data. When it comes to content marketing, NLP helps through the following:
- Data interpretation: NLP gives the computer the ability to interpret and understand human discourse. These data and information can help you dig into the subjects that are of interests to your target market and create relevant pieces of content that will appeal to them. Hence, they can be valuable for your content marketing.
- Writing analysation: NLP is used to analyse content writing. Through this, you’ll be able to improve targeting and guide potential customers down the sales funnel.
- Social listening: NLP can also be used for social listening. With the right tools for social listening, you’ll be able to come up with useful reports based on industry, brand name, competitors, topics, and keywords. All these can assist in your content creation and marketing.
Conclusion
When it comes to content marketing, producing valuable contents no longer need to be exhaustive and challenging. AI comes in to provide you with data and information to make your content marketing effective.
That said, make sure to consider the two valuable tips mentioned above—leverage trends and customer profiles and utilise NLP. All these can help improve your content marketing and contribute to the growth of your business.
If you haven’t incorporated this powerful technology to your content marketing strategy, then get in touch with us today. We’re an affordable SEO service in the UK that will help your company grow in the long run.
