3 Reasons AI Plays a Vital Role in Localised SEO – What to Know
With the rise of many different websites competing for search engine rankings, more owners are starting to take advantage of localized search engine optimization (SEO) strategies. Businesses, in particular, tend to utilise more tools that are available at their disposal, including artificial intelligence (AI).
AI is a technology that plays a huge role in local SEO, despite what many people believe. As a business owner who wants to have their business be discovered locally, you need to be ahead of the curve, which you can achieve using AI.
Here are some features of AI that greatly improves your local SEO strategy:
AI helps businesses automate essential functions
What used to be done manually can now be done automatically by powerful software. AI has a lot to offer when it comes to automation. From Geo maps utilization to voice search implementation, AI uses machine learning to provide users with a smooth-sailing experience.
By automating your website’s essential functions, you will be able to gain traction and entice more local visitors to navigate through your website. That means you’re able to drive more organic traffic than you normally would.
AI assists in keyword research
Keyword research is vital to optimizing your website. Typically, keyword research is a hefty and time-consuming process. Manual research can be tedious and repetitive, especially for larger websites.
With the utilization of AI, what was once a daunting task can now be performed easily. AI-powered keyword research software speeds up the entire process, allowing you to select from a few software-generated keywords or key phrases that are still relevant to your brand.
What’s more, AI-powered software suggests long-tail keywords that boost your relevance in your local area. That means that you won’t have to spend a ridiculous amount of time and effort in figuring out the best keyword combinations as you could just choose from a selection that the keyword tools provide.
AI helps create quality content that convert
Before, content creation was a bit more complicated. There were no metrics that served as guides for what was acceptable to the general audience, so creators had to examine their content manually before posting. It could be easy to miss a specific detail, which can affect the entire quality of the content.
Nowadays, while there is still some manual effort required to create compelling content, such as blog posts or videos, it’s a lot easier to review pieces and revise accordingly. All of this is made possible by AI.
AI-powered tools automatically check content pieces and suggest corrections to the creator. Additionally, for blog writers, AI tools help identify the tone and the appeal of the piece, assisting writers when it comes to addressing a target audience. Even platforms themselves implement AI into their dashboards. YouTube and Google, for example, analyse user data and determine high-quality content that is relevant to what they previously searched. This process allows content creators to be a lot more discoverable, which helps local businesses gain more potential customers.
Conclusion
The benefits of AI to local SEO is not limited to what was mentioned. There are many more advantages that AI provides, including leveraging of customer reviews and AI analytics. Suffice to say, AI makes modern businesses a lot more competitive. By using AI tools, you can rank up the local search engine leaderboards more effectively, which is why this technology plays a vital role in localised SEO.
Curious to see how AI SEO can help your business thrive in the UK? Get in touch with us today, and we’ll help you rank up your website.
