How Artificial Intelligence Will Impact the Future of SEO
With the long history of its development and conscious integration across industries, Artificial Intelligence (AI) is evolving and revolutionizing business landscapes in return. Spanning from customer service operations to automotive production, AI technology has managed to find itself becoming a mainstay in almost every business.
Out of all the different applications that the cutting-edge technology has been applied to, there’s one particular process where both AI and machine learning have stood out the most: Search Engine Optimization (SEO).
The rise of AI and machine learning
Within a few short years, artificial intelligence and its various applications have played a crucial role in evolving the SEO industry at unprecedented rates.
By supplementing any strategy with the right data, the technology has allowed business approaches to flourish with the right conditions that can be modified for optimal returns and overall performance. Instead of going through a painstaking trial-and-error process to figure out what’s right, AI helps point any business in the right direction while minimising the number of resources and effort that must be shelled out.
Beyond its current impact on the effectiveness of any business’s digital marketing strategy, AI is also slated to play a huge part in determining the future of SEO itself.
How AI and machine learning will impact the industry as a whole
To best understand why you should adopt this technology into your current digital marketing strategy, here are a few ways both they are set to impact the future of the SEO industry as a whole:
1. Efficiency in hyper-personalisation
In the past, the practice of personalising experiences far was considered an arduous task that entailed months to years of hard research, copious amounts of ad spend, and constant surveying.
By using AI, businesses now have the opportunity to reduce the time spent on compiling all the necessary data to personalise any experience by a significant margin. By taking the time to integrate both pieces of technology into your current processes, you can effectively tap into the average consumer’s desire for personalisation with various opportunities, such as:
- Personalized messages
- Curated recommendations
- Effective re targeting
- Customized experiences
2. Widespread voice searching
One of the benefits that AI and machine learning have managed to bear in recent years is its key involvement in merging both the fields of SEO and voice searching together. This has led to a rise in search queries as a whole.
Within the next few years, expect to see voice searches become an integral part of success as experts have slated them to compromise nearly half of all searches by 2020 onwards. With the help of the technology itself, search engine companies now have the opportunity to improve user experiences and add another parameter to a successful SEO strategy.
3. Less room for black hat techniques
Another key development to watch out for regarding AI’s role in shaping the future of SEO is the strengthening of restrictions on black hat techniques. As opposed to olden days of black hat technique banning that called for intensive manual tasks, AI can now run millions of complex calculations to immediately spot prohibited techniques!
Conclusion
Given the tremendous development of AI and machine learning in today’s SEO processes, it should come as no surprise that it will play an even bigger part of its future development as a whole!
Looking to give your business the cutting-edge advantage it needs to succeed in today’s hyper-competitive landscape? We provide AI-powered SEO services in the UK. Get in touch with us today, and see how we can help your business grow!
