2 Ways You Can Use AI to Find Platforms for Link-Building
The use of artificial intelligence (AI) in many industries is continually growing and developing. In marketing, big companies like Apple, Google, Microsoft, and Amazon are using AI in the form of voice command and voice search to upgrade their customers’ user-experience. With AI integrating into digital marketing more and more, especially in important aspects such as search engine optimization (SEO), multiple companies are finding innovative new ways to integrate AI into their strategies.
Link-building is one great strategy for ranking your website online. While there is no existing software to help develop link-building marketers can still use AI to collect data and find relevant people and keywords to rank.
If you’re searching for a way to integrate AI into your digital marketing strategies, here are two ways you can utilize existing AI tools to search for potential publications or people to work with for your link-building:
1. Searching with industry keywords
To get successful link-building results, connect with websites with an excellent reputation, massive audience, and authority to your industry. Go through credible publishing sites such as journals or newsletters.
You can get a link-building opportunity on these platforms, even as sponsored or contributed content. Regardless of which, you can ensure a positive result since these sites usually have high traffic and engagements. However, just make sure that these journals are related to your industry, and that you are both targeting the same audience.
Here is how you can search for potential websites:
- Deep search keywords that people in your industry are searching online
- Use these keywords to search for online publications in the same industry
- Add terms such as journal, newsletter, magazine, and digest to find the best fit
- Keep the link, name, and contact information of the potential website
- Enable Google Alerts to receive notification for new results
When searching for a potential publication to work with, consider whether they are actively posting and if their website is up-to-date and user-friendly, as this may affect the result of your link-building.
2. Using text-processing analytics
Aside from targeting prominent publications, also consider working with popular influencers or bloggers online. These influencers have a massive following as well, meaning that you can get high results with your link-building if you get to work with one of them. In fact, they have a more active and participating audience than some of the online publications online.
Watson Analytics is a text-processing analytics tool that you can use to find specific influencers and bloggers online. AI tools such as this can predict text patterns and speech. Such predictions are based on what most people search for or on the language that influencers are using, which is an advantage to you since it connects you to more potential influencers and bloggers.
When looking for potential people to work with, check out how much engagement they get, how big of a following they have, how often they post content, what kind of content they create, and if their site or page is user-friendly. As mentioned previously, these can significantly affect the result of your link-building.
Conclusion
Marketers can expect AI to upgrade continually in the next few years, and they should be prepared when the time comes. AI in link-building is yet to develop, but there are ways you can use AI to find potential publications and influencers for link-building opportunities. You can start by using relevant keywords when searching for publications within your industry or use text-processing analytics to connect with influencers with a massive audience.
If you are looking for an agency that provides SEO services in the UK, contact us today. At Incredible SEO, we help businesses rank online using artificial intelligence.
