What Is AI-Powered SEO and How to Use It for Your Business
Google is undeniably one of the top search engines that give amazing results to its users. In a single search, it can generate thousands of top-related article recommendations in less than a second. This efficiency is made possible by Google’s artificial intelligence-powered SEO (search engine optimization). With this technology, anyone with a query can get a prompt and detailed answer. People’s lives become much easier and more convenient.
In this article, let us tell you how powerful AI is when it comes to optimizing SEO, but first, let us go back to how it used to be:
The Google Hummingbird Algorithm
In 2013, Google released Hummingbird. It was the codename for the search engine algorithm change they introduced that year. The conversational search was just starting by then. It was the way people search for answers online using complex grammatical sentences.
Conversation search was different from the traditional keyword search where individual words were analysed. This new searching method enabled people to access more comprehensive search results than what they usually get from ordinary keyword search.
Hummingbird became a popular SEO update then because it was the first search engine algorithm ever to enable semantic analysis.
Then Comes Google RankBrain
Fast forward to two years later, Google introduced the new arm of Hummingbird. It was called Rank Brain, a learning machine introduced in 2015. It was considered a game-changer because it was the first attempt of Google to dive into the AI-powered SEO.
How Artificial Intelligence Changed the Game
Originally, search engine optimisation worked by analysing keywords in every content optimised. Pages were also ranked according to this method.
Since the introduction of artificial intelligence, the procedure changed. Now, SEO can analyse more than individual keywords used. It can understand even the relationship between the keywords, as well as the topic and the context it is used in. In short, it is a smarter and human-like way of providing better search results to people.
How It Works: A Closer Look
Now, let us try to understand how the technology works.
When you search something on Google, your search query immediately runs through Google RankBrain. Here’s what happens next:
- Google shows you relevant results according to your search query
- Google also shows you the pages you will more likely visit
- Google adds to the list the pages you mostly visit
In the previous versions, Google results will stop in the first phase, but with AI, it is now enabled to give you the search results you want and need. Because of RankBrain, Google can now give you more related and interesting results than you originally asked for.
How to Use RankBrain for Your Search Results Ranking
When it comes to ranking in search results, your keywords still play a major role. However, unlike the traditional method of listing down all your possible target words, you should also start considering the intent of these words.
Since RankBrain is a smarter and more powerful tool, you can maximize this fact and play with your keywords. For example, you can focus more on long-tail content compared to vague or general keywords. Nowadays, there are no more limits when it comes to searching for online answers. People will type long questions and more specific keywords, and this is an opportunity you should grab.
Conclusion
SEO has been helping websites, and online businesses improve their presence online, but not knowing how to update the way you use it won’t bring you the results you need. If you want to optimize your business effectively, work with someone knowledgeable and updated with the SEO algorithm changes. Google never stops upgrading its search engine capabilities. As a business owner, you should also keep on improving your online marketing methods.
If you are looking for an SEO agency in the UK that offers SEO powered by AI, we are the right choice for you. Our team uses artificial intelligence in gathering data to give the best SEO solutions to our clients. Contact us today to know more about our services!
