Latest Search Engine Optimisation Trends to Follow in 2020
Digital marketing has become an essential part of the marketing strategy of every business. When it comes to digital marketing, the most important element of digital marketing is SEO. Search Engine Optimization or SEO was just another way to enhance the exposure of a website once has now become a necessity for business sites. No business can imagine outranking its competitors without an effective SEO strategy. In addition to search engine updates, SEO methods and strategies are also devised on the basis of the latest technological advancements that impact search engines in a variety of ways. The process of SEO takes account of everything that is capable of influencing search methods and habits of users.
Thousands of new businesses are created every day which make their way to various industries increasing the already heightened competition. Therefore, it is necessary for businesses to take account of the latest search engine optimization trends to meet the requirements of search engines and stay on top of the competition. Every single change, trend, or update is worth considering because even a minor change can topple your existing strategy and send you back to level zero. Therefore, it is important to consider the latest SEO trends and modifying your SEO strategies accordingly. We have gathered some useful details about the latest search engine optimization trends to follow in the year 2020 to help you understand the SEO landscape these days. Further details are given below:
Voice Search Optimization:
Most people use their smartphones to browse the web and find their desired items on search engines. The introduction of voice search on search engines has made it easier for mobile phone users to search their queries on the go. Recent stats show that more than 40% of mobile phone users use voice search queries to search the web. Additionally, the rise of smart home assistants like Google Assistant, Alexa, and Siri has triggered the use of voice search queries considerably. All these factors are becoming the reason for voice search being increasingly popular among the users. With the rise of voice search queries, the challenges for search engine optimization are also increasing. The voice search queries are actually quite different from written search queries, voice search queries consist of long phrases and tend to be very specific. The reason behind this is that users want an accurate answer to the query they speak while performing the voice search. It is up to businesses to convert them and drive them on their website. Additionally, they also need to present content in bullet forms to make it easier for search engines to feature the snippets from the content on the website and give voice results to users if they are using a smart assistant to search the web.
The Rise of Featured Snippets:
As discussed earlier, search engines are now presenting featured snippets from the selected websites in response to search queries. The website with a featured snippet above the search results is more likely to convert the users and attract them towards their website. Therefore, it has become essential to optimize the website content in such a way that it is concise and to the point in order to become a part of featured snippets. A featured snippet, in simple terms, is a summary of an answer to a search query. These snippets are displayed at the top of SERP results above the paid and organic search results. This position which is usually referred to as spot zero is more likely to gather the attention of most users and direct them towards the website. According to recent stats by Ahref show that the featured snippets get more traffic as compared to organic search results. Therefore, it is time for agencies and businesses to focus on making their content a part of featured snippets and optimize their content for keywords and search-based queries. Taking notes of “people also ask” section on search engines can really help businesses grip the methodology of featured snippets and grab the attention of users above all paid and organic search results on SERPs.
A Helping Hand From Influencers :
Gone are the days when businesses have to feature high-end celebrities like athletes and showbiz stars to grab the attention of end-users. It is the era of influencers who have thousands of followers on various social media platforms like YouTube, Instagram, Twitter, or even TikTok. Users are fed up of online advertisements and they seldom notice these ads. On the other hand, influencers being an authentic source are capable of capturing the attention of thousands of their followers and help businesses convert them. Working with an influencer or a number of influencers can help any business generate traffic, increase its online visibility and enhance its sales effectively.
