How AI Powered Search Engine Optimization works
The digital marketing industry is growing more than ever before, even the breakout of Covid-19 pandemic failed to stop it as businesses in the UK and across the entire world realized that the best way forward is going online. However, the competition online is getting fierce because of thousands of businesses going online every single day.
This makes it difficult for not only new entities but also established ones to keep investing in digital marketing and keep their online presence prominent to retain their existing customers and make new conversions. The best way to keep the online presence stable of any business is to keep working on the SEO of a website.
This continuous work approach allows businesses to drive organic traffic that is actually interested in their business and want to get products or services like the ones they sell. 
As SEO has become more and more demanding, it requires new tools and technologies to keep up with the pace of digital marketing evolution. That is why AI powered search engine optimization came to the scene. SEO professionals have started indulging artificial intelligence (AI) and its sister technology machine learning to bring the results that looked impossible a few years ago.
AI is now seen as the future of SEO and SEO professionals have started embracing the use of advanced technologies like AI and machine learning because of their effectiveness and possibility to make some of the toughest SEO tasks easier for them. We have put together some useful details about the AI powered SEO to help you understand its working and benefits. Further details are given below:
Creation of Awesome Content:
Google, these days, pays high attention to the quality of content and tries to make sure that the sites with a better ranking have content that is at par with its E A T ( Expertise, Authority & Trustworthy) standards. Many websites failed to reach those standards but fortunately, there are several tools that are equipped with artificial intelligence or AI to help businesses formulate the content that is desired by Google and the target audience.
For example, the grammar and sentence structure tools often used these days including Grammarly and Language Tool make use of algorithms based on AI to analyse the written content and come up with relevant situations to improve the overall quality of content and make it more informative and friendly for the audience. Content is the workhorse of any SEO campaign.
Additionally, there are some tools like Content Fusion and AI Content Writer by seoClarity that can help you optimize your content according to the higher standards of SEO and create an impact.
These tools help marketers figure out search trends, valuable keywords, and formulate content for SERPs that is sure to grab the attention of consumers and prospects. These tools are also capable of providing marketers with real-time keyword suggestions that can help them craft content according to the needs of consumers.
Voice Search Optimization:
Virtual assistants and smartphones have truly changed the search habits of consumers and the landscape of search engine optimization. Users usually prefer searching the web with voice search queries. AI has a considerable part to play in this entire scenario. It is expected that 60% of the total search queries made on the web.
The integration of AI in the systems of these virtual assistants have made these devices smarter and the process is even going further with each day because of machine learning algorithms because these smart assistant devices are constantly in process of hearing voices and learning accordingly.
This has become necessary for businesses to up their SEO game and update their strategies accordingly. Businesses also need to consider the follow-up questions that may come from the consumers after providing them with the answer to initially asked voice-based query.
AI powered search engine optimization algorithms and tools are helping digital marketers figure out long-tail keywords that will be a part of voice-based search queries asked by the average consumers. This is absolutely necessary to make a better SEO and consumer experience.
These tools are capable of allowing marketers to build their research strategy around most used keywords and across various geographical locations and languages. Additionally, to counter keywords like “near me” and “nearest” in voice-based search queries, the SEO professionals need to work on methods to trigger the AI used by virtual assistants and force them to display their business or website against specific keywords on the top of search results.
Additionally, SEO professional can make use of AI-ready platforms to make sure that search engines have the latest information about their business and sites.
