3 Marketing Trends for 2020 & Beyond – What to Know
The marketing landscape is almost unrecognizable from how it was just ten to 15 years ago, what with the advent of digital marketing and data-driven advertising strategies. Because these changes happen quickly, it is important to always keep your marketing plans up-to-date. In this post, we have three of the strongest marketing trends to emerge in recent years.
1. Personalization
Whether it is a website, email marketing, or e-commerce, everyone expects to be treated as a unique consumer. Most businesses are already customer-centered, and this marketing trend will persist in 2020.
Personalized marketing is all about quality demographic and behavioral data, and using it to provide engaging content. A good example of this is predictive content curation. Netflix and Amazon, for example, take note of the things you click, so they can bring similar or complementary items the next time you log in.
Take note of your client’s needs and preferences, and give them a personal experience of your brand. Aside from curating based on your customer’s needs, personalized content creation also helps build a relationship with consumers.
2. Conversational Marketing
Because of this need for tailored experiences and personalisation, people also prefer a real-time, one-on-one connection to the companies they interact with. Predictive marketing based on past interactions also shows your customers that you understand their needs.
Targeted email campaigns, for example, are more likely to garner a response than batch-and-blast ones. Aside from these, a company capable of responding immediately to queries will stay more favorably in a client’s mind.
Chatbots are a good recent development that keeps website visitors on your site—these AI-powered technologies make it convenient for visitors to get intelligent answers at any time of the day. An informal tone, especially in chatbots, will also keep them engaged, and may bring customer loyalty.
3. Messaging Apps
Chatbots are not only useful on your company website. They can be deployed on your social media pages as well, to send direct messages to your current and potential customers.
More and more businesses are building a presence in places like WhatsApp, Facebook Messenger, and similar platforms. These social messaging apps are also convenient because people spend the most time online on them, and you do not need to bring them away from the app to give them a chance to interact with your business. Because you’re in the same place as their network, it becomes easy to share you with their friends and bring traditional word-of-mouth advertising in the digital world.
In 2020, digital marketing will continue to see the dominance of content marketing and SEO in growing businesses and driving them to success. Experts believe, though, that it is better to implement a balanced content marketing strategy. Instead of completely relying on SEO tactics, providing relevant and timely information through blogs, email campaigns, white papers, and webinars can generate more leads. Finally, using messaging apps is an exciting new place to test and refine your content marketing plans. Keep adapting to new developments, and your company stays relevant in fast-paced times.
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