4 Aspects in Which AI Effectively Impacts Digital Marketing – What to Know
There’s no denying the fact that Artificial Intelligence (AI) has risen tremendously over the past few years. With its ability to think, respond, and perform like an actual human being, companies can harness its potentials in delivering outputs efficiently and catering to the consumer needs effectively. That’s why many businesses have already started incorporating the use of AI technology in their business processes and applications to increase productivity and deliver quality outputs.
In this article, we’ll cover four aspects of digital marketing and business where AI has seen to be very impactful at this juncture.
Search Engines
Digital marketers know that search engines work using its machine learning-based algorithm. When you look for certain information online, the search engine will provide you with relevant content in the results pages with its intelligent algorithm. That’s why most businesses employ the use of Search Engine Optimization (SEO) to ensure that their websites can keep up with the ever-changing search engine algorithms and get better ranking in return.
Product Recommendations
AI also works in product recommendations on various websites. Chances are that you’ve visited a website to look for certain products, only to be provided with recommended similar items from the web page that you recently visited. This is due to the impact of artificial intelligence and how it helps businesses market their products. Even famous brands and successful companies, such as Netflix and Spotify, employ AI to gain more awareness online. They use the combination of their product offerings and your recent searches or purchases to give you personalized product recommendations that may prompt you to make further purchases.
Product Categorization
Majority of the websites online have of search bars or filter options that allow you to narrow down your searches or filter your options based on your specific needs. For instance, if you’re looking for a particular type of suit, such as bespoke, you have the option to choose the suit category and even filter it to ‘bespoke.’ This is made possible through machine learning that makes the process of tagging and categorizing more efficient. With AI, searches are made relatively easier, and they are specifically customized for your needs.
Chat bots
Many websites have now started incorporating chat bots on their web pages. Chat bots are a form of conversational AI designed to simplify human interaction with computers. When you drop by a particular website, you may encounter a chat bot that asks you several questions to help with your journey on that website. If you type in a specific query, it will respond with an answer.
A chat bot is a perfect example of AI technology that allows human interaction with a machine. Although we can still see a few glitches or issues with a chat bot, expect that this technology will further evolve and deliver human-like responses in the near future.
Final words
Today, AI technology can be found in many different places — on your phones, computer, and other machines and devices. For this reason, it’s safe to say that AI has begun revolutionizing businesses across many industries by using smart algorithms that include GPS and voice assistance to make the AI technology truly intelligent!
If you haven’t yet incorporated this powerful technology to increase business productivity, quality, and overall efficiency, then get in touch with Incredible SEO today! We’re an affordable SEO service in the UK that will help your company grow in the long run.
