SEO: How SMEs Get a Foothold in the UK Market in 2020 – What to Know
If you’re a small business owner, you know firsthand how tough it is to grow your company. There are around half a million new businesses registered every year in the UK, and by the end of 2019, the government reported a total of 5.9 million small businesses in the country. It is crowded, with high risk and failure rates, so you would need all the advantages you can get. One of these is putting up a website for your business online, and focusing on its SEO. If you have not built a website for your business, or have one but are not seeing how it can contribute to your growth, read on to learn how to get customers for your small business through SEO.
What is SEO?
SEO is short for search engine optimization. The term refers to a whole suite of activities that are all geared toward making your website more visible to people searching online. What do they search for? In a nutshell, terms that are related to the products and services you have. For instance, a car repair and customizing shop would like to be among the first results on Google when someone searches ‘car detailing.’ SEO is also about building a positive and credible image to potential customers, who may not have the motivation or means to buy from you now, but will remember you when they do.
How does SEO help my business?
Optimizing your website, or building an optimized site, is the single most cost-effective way you can sustain growth for your small business. Today, you are not only competing with similar stores in your town; you are also going against the top searches for similar keywords in your area. People have become dependent on search engines, and use these to help them with purchases or decisions. If you are a small business, you won’t have the advertising budget of big companies, and you need a space online that can consistently reach your target audience at a relatively low cost.
What do I need to consider for SEO?
You should focus on making a mobile-friendly, fast website, with content that is relevant to your target market. If you have a blog, only update it with information on your industry. Generally, consumers like dealing with people who are reliable and knowledgeable. You should also work on finding out the keywords that your demographic searches, and see how you can incorporate these into your blog posts. Putting content that is ‘evergreen,’ or will always be needed–by beginners, or people new to your field–is also highly valued. Because this type of content is always searched for, it will keep new customers coming to your website, and checking your business.
How do I choose an SEO expert to work with?
Because SEO has become an industry within the larger umbrella of marketing, learning its fundamentals may take some time. You might want to work with an SEO specialist who will be able to improve your search engine rankings and give you a break down of their monthly marketing strategy for your business. Hiring a specialist for search engine optimization services will help you focus on the aspects of your business that you are good at and Incredible SEO may be the company to help you there.
We are a UK-based company committed to providing effective and affordable SEO services for small and medium enterprises. Contact us today and inquire about our 7-day grace period.
