How Artificial Intelligence Is Changing the Game in Digital Marketing – What to Know
In 2020, there’s been a lot of talk about Artificial Intelligence (AI) and how it’s going to dominate digital marketing. Don’t get your panties in a bunch, though! That doesn’t mean that AI will replace digital marketers. Instead, there will be more use of technology that will have a significant impact on digital marketing.
Improvement in Customer Relationship Management (CRM)
CRM is a business strategy in which businesses build a customer-centric approach by gathering customer information. With AI, the collection of customer data will be more enhanced. AI can now collect data from different platforms and gain valuable insights in a short period. Therefore, digital marketers will be able to acquire valuable customer data more efficiently that can aid in devising better marketing strategies.
Better Customer Experience
Before the rise of AI, Augmented Reality (AR) is being widely used. Now, AI and AR will be combined to help digital marketers create a more interactive customer experience. Additionally, AI combined with AR will give customers more interesting ways of interacting with a brand, giving them better chances of forming a connection. Not only will the combination of these technologies benefit customers, but it will also have a huge positive impact on the brand because it can help build a stronger identity for the business.
More Chat bots
With chat bots, customer service will become more efficient. An AI chat bot will allow businesses to go beyond the traditional customer service. Chatbots can address the concerns of multiple customers all at once. Another benefit of chatbots is that they don’t need to rest, which means that they can address questions and concerns round-the-clock and in real-time.
That said, digital marketers need only to fully optimize the chatbots to ensure that it can provide the right answers to customers.
Maximise Content Marketing
AI can help digital marketers make the most out of their content marketing. The reason behind this is that AI allows digital marketers to discover the most effective content that resonates with their target audience. Being able to identify the type of content that is most effective is crucial to a content marketing strategy.
Moreover, you can save more time and money with the help of AI. Instead of creating videos and other forms of content, you can use AI-powered tools to produce them. What makes it even better is that you know that your producing content that resonates with your target audience.
Wrapping Up
AI is not to be feared. On the contrary, AI is making it easier for businesses and digital marketing agencies to automate workflows and make their strategies more efficient. The rise of AI in 2020 is a good indicator that we are expecting more innovations in the coming years ahead that will continue to improve how we market products and services online. What digital marketers, as well as business owners, must keep in mind is to always stay on top of the latest trends. By doing so, you can guarantee that you’re on the right track to success!
If you’re looking for an AI-powered SEO service in the UK, get in touch with us to see how we can help.
